A COLOR TOOLKIT — SUPPORTED BY PANTONE®

ISSUE 19
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THE COVER FEATURES A PHOTOGRAPH BY GILLEAM TRAPENBERG CREATED AS PART OF THE ‘AROUND THE WORLD’ CAMPAIGN BY LACK OF GUIDANCE IN COLLABORATION WITH NEW BALANCE
INTRODUCTION — ISSUE 19

Within this history, color has played a defining role. Early team palettes were often tied tolocal industries, regional symbols, or national identity, forming a visual language that connected communities to place.

With this issue, we explore how color direction can be builtentirely from the world of football, not only as a visual refer-ence, but as a structured framework. Football offers a rareclarity in how color systems are constructed, maintained, andevolved over time. This balance between permanence andprogression is extremely relevant for design industries navigating brand longevity within accelerated cycles.

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ISSUE 16
BRAINPOWER
Supported by Pantone ®

Viewpoint Color Magazine is a biannual manual that delves into the emotional, cultural, and psychological dimensions of color.

Created by a global team of experts, this publication is a guide to where color is headed and why it matters.

A carefully curated blend of inspiring features focusing on artists and innovators who are pushing the boundaries.

Providing expert color guidance and color direction to empower your creative process and influence your choices.

ARISE